How I got Coach K to leave the locker room at half time of a Duke v UNC basketball game
In the late winter 1986 I was fortunate to be standing in the right spot when two events crossed and offered an opportunity to leverage the power of story for my company's business advantage. Our team of corporate backed entrepreneurs was approaching a half year since we launched Cellular One of the Triangle, the first cellular telephone company in Raleigh-Durham-Chapel Hill. (A quick historical note for those too young to know: cellular service was rolled out by the FCC as a local market business, with two licenses for each MSA. Our team, as Providence Journal Cellular, went on to build over 20 local cellular companies.) And over at Duke University in Durham Coach Mike Krzyzewski was in the middle of an extraordinary...
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