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The Generative Blog

Please allow me to introduce myself…

…as a man with a calling. Finally. What’s your understanding of a calling? I consider it a calling when someone’s deep delight serves the world’s great need. My deep delight is to help folks become the most creative and entrepreneurial versions of themselves they can be. The world’s great need is, well, we ain’t going to make it otherwise, not in any fashion that appeals to me, unless we commit to being the most creatively entrepreneurial people the world has ever known. For the past 14 years I have been designing and teaching courses on these topics for Duke undergrads. It was near the midpoint that the Great Recession knocked us on our asses and from there it was easy to see what the housing bubble...

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The Creative Boost of the Color Green

I have found few research projects with more immediate value than the one out of the University of Munich, conducted in 2012, when it was discovered that staring at the color green for 30 seconds had a 25% improvement on creative performance.  The researchers designed a series of creative exercises that would require participants apply a full range of creative cognitive processes. After establishing a baseline score the researchers had subsequent participants stare at blocks of color for 30 seconds and then complete the exercises. The folks who stared at red and the folks who started at blue showed no change in their scores; no other color they tested had any impact, except green. The folks who stared at the color...

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